If your Business Climb is like scaling Everest, It's Time to Go Beyond The Numbers.
If your Business Feels like you are scaling Everest,
It's Time to Go Beyond The Numbers.
You have done more in the last financial year than just survive, but it has been hard!
This is the
time that we turn our attention to our year-end obligations – namely, preparing
financial statements and preparing tax returns, and looking at how well (or
otherwise) we have done for the year.
For many,
the financial statements and tax returns that we prepare are a ‘historical document’.
It is a look at the numbers ‘in the past’. But what it can be, is a roadmap to
the future – the starting point to your next trek.
What
do you have your sights set on for 2021/2022? How can we Go Beyond The Numbers to
help you achieve it?
With
another financial year over, and one which for so many will have been one of
the hardest ever faced, it is beneficial to look at your current situation and
reflecting on your successes, not just what has or has not happened.
For many,
being in business is a bit like trying to climb Mount Everest.
It is
tough!
The air is
thin up there, and it seems like something many dream about, but few succeed at
actually doing. And no matter how hard you try, you feel like it is all uphill,
all the time. And if you fall, the crash will be hard, and deadly.
Let's look at The
Numbers
Many people
know that Mt Everest is over 29,000 feet, or over 8,800 meters tall. To scale
the mountain, people usually start at one of the two base camps, which are over
5,000 meters above sea level.
To many, it seems an insurmountable task.
But let’s look at this differently,
and Go Beyond The Numbers
One of the
things that I have been doing for a while is checking in regularly with my
business coach. Michael has been a client, friend, confidant, and business
coach for some time now. He has helped me look at many aspects of the business,
my processes, and, more importantly, the values and ethics inherent within my
organisation.
In one of
our recent meetings, we looked at the last year or so and set the targets for
the year ahead (his and mine). As part of this discussion, we acknowledged that we had done more than just ‘survive’ with what we have been doing over the last few years.
He described it as ‘being at Mt Everest base camp’, having got there under our own power.
Let’s
unpack that and how this relates to what you do.
To get to
base camp, there are a few options.
You can fly in;
You can drive in most of the way;
For many
people, ‘just getting to base camp’ is a success. It means that they have gone
from ‘zero’ - sea level, starting with nothing but their personal skills and
knowledge – to scale a height few people achieve. They can stay there and ‘live’
quite successfully.
In business
terms, it means you are running your own business, paying your way, covering
your living expenses, and providing for yourself and your family, without
having to ‘go back downhill’ and ‘work for wages’ (or get financial support
from family or friends to survive). You have ‘got the combination right’, and
you are not staying awake at night, wondering how the gas bill will be paid
next week.
Having ‘walked
up to base camp’, you have developed the strength, the skills, and the
resilience to maintain your position at a high altitude. This is something that
you need to both acknowledge and celebrate.
In some
cases, people have ‘flown’ into base camp without acclimatising to the rarefied
air. For most of these people, being at base camp is simply a ‘holiday’, and
they cannot stay for very long.
And you are
not just surviving. You are thriving.
Think of it
this way. The Everest base camp is over 5,000 meters above sea level. Everest
is under 9,000 meters. So, if you have ‘achieved base camp’, you are more
than halfway there already. Going further is not ‘starting from the
bottom’ at all.
But what about scaling Everest? Isn’t that the goal? And how do I get there?
For some,
yes, that is the goal, but it is not the ‘only’ goal.
When you get to base camp, it is not hard to
look around and see that there are a wide range of mountains that can be
climbed. You don’t have to choose ‘Everest’ and be done with it.
Your choice
can be completely different to anyone else, or you can simply stay at base
camp.
In a
business context, that choice could be:
- Staying as is, managing and maintaining the business as it stands now, and managing it profitably without aiming for growth and expansion; “Keeping it ticking over and under control”; Perhaps achieving ‘the same result’ from less time, and less effort, and using the spare time for other chosen pursuits;
- Doing ‘more of the same’ duplicating the business or expanding the volume of work done (without expanding services, products etc.) “Same but bigger”;
- Doing something new within the business; “Do we climb Everest, or K2?”
- Using the profits from the business to build an investment portfolio, pay down debts, etc.; “Let’s go climb Mont Blanc in Europe instead”;
- Learn new skills (personal or professional) that are unrelated to the business activity; “I’m done climbing. Let’s learn to fly instead.”
- Or you can work with others and help them build their careers. “Having done it myself, I will show you how to climb”.
The choice
is yours. But it is not a choice that means you need to ‘start again’, nor is
it something that you need to do ‘alone’.
At base
camp, to climb the heights, the first thing you need to do is:
Hire the Sherpas!
The Sherpas are the experienced, local climbers who ‘know the mountain’. They carry the loads needed to support you on your mission, and the local knowledge and guide and support you to achieve your goal of summiting the peak.
In a business context, the Sherpas come in several forms. It is the team of advisers – accountants, lawyers, bank and finance support, coaches and mentors who work with you.
It is also
the ‘tools of the trade’ (in the business and finance context) that we use to
help you keep on track – and helping to ensure you don’t fall down a crevasse.
Tools such as Xero, and add ons like Dext (for data collection) and cashflow
tools to keep you on top of your financial information are part of this. Your
systems and processes, the way you do the things you do. Your marketing, social
media, etc.
And the
setup and structure that you ‘wrap’ around your business – with all the
statutory and regulatory requirements in place to keep your trek in line.
This is what we mean by ‘Go Beyond The Numbers’. We look at the results, ask questions, and work with you to achieve your next peak. We ‘assemble the sherpas’ and come on the trek with you. We help you mount the summit, and take pride as you stake your claim on the peak.
a) Redevelopment of a regional property
into a multi-unit dwelling, to retain one and use the others to build an
investment portfolio;
b) Analysis of a business for sale (and
undertake stocktakes and financial lending arrangements) to enable a client to
expand their existing business beyond its current regional spread;
c) Convert a client business from ‘sole
trader’ to a corporate structure, to both reduce total tax payable and expand
their opportunities to grow their business;
d) Rent or buy? A client wants to look
at whether to buy a small property to run their business out of, compared to
renting a facility; And assist with the bank’s information needs for this.
e) Using property investment to reduce
the tax a client pays this year and build an investment portfolio for
retirement for their future. (or to ensure that their kids have somewhere they
can move into in the future!)
f) Manage my portfolio! Would you
please help me keep track of my share purchases, sales, dividends etc.? Even
Crypto if you can (and, yes, we can)
In all of
the above cases, we are working with our clients, helping them to ‘lead the
trek’. We “assemble the Sherpas”, be it professional advisers (finance brokers,
share traders, lawyers, etc.) and tools of the trade – software, data, reports
etc., to help to make things happen. The only limitations (besides legal
issues!) are your imagination and desire to make things happen.
So, having
got to base camp and realising you are breathing the clean, thin air of
achievement, where do you want to go next?
What is your Everest?
Name your
peak, and let’s go! We can make 2021/22 the time of your next achievement,
plan, take action, and make it happen.
What is it
going to be? Call or email me, and let’s talk about it.
Onwards and
upwards – and let’s Go Beyond The Numbers.
Stuart
Smith
Director
(and Head Guide)
Fiscal
Artisans
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